#Key Responsibilities:

• Developandexecute a comprehensive social media and digital strategy for Indian football, with a focus on national teams across all age groups.
• Drive high quality content creation and oversee a team of content providers and social media managers.
• Lead digital production efforts, ensuring innovative and engaging storytelling across all social media managers.
• Transforming the AIFF website catering to the modern trends.
• Establish engagement and communication strategies for key stakeholders, including fans, sponsors and media professionals.
• Position www.the-aiff.com as the primary hub for Indian football information, ensuring alignment with the overall brand vision and messaging.
• Facilitate digital integration and collaboration between state football associations and the national federation.
• Strengthen brand identity and explore monetization opportunities for social media content and digital platforms.
• Utilize social media analytics and digital tools to track performance and optimize engagement strategies.
• Identify trending topics and storytelling opportunities around Indian football for amplification on AIFF’s digital channels.
• Launch PR and social media campaigns to promote key events, tournaments and grassroots initiatives.
• Drive targeted efforts to promote and enhance the visibility of women’s football in India.
• Collaborate with state football associations to facilitate communication and integration with the national federation.
• Minimum 3-5 years of experience required.